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EASTERN BIOTECH

Eastern Biotech & Life Sciences based in Dubai, is the first company in the Middle East to offer comprehensive diagnostic testing services. Initially set up in 2007 as the provider of Highly Specialized Diagnostic Tests and other preventive diagnostic products, a careful re-examining of the biotech horizon to identify the tests most relevant to the Middle East region indicted the need for quality genetic testing for healthcare, genealogy and wellness, and to offer them directly to consumers.

After close to a decade in existence, it was time to re:brand. Maintaining the brand ethos and colours, the entire visual identity was given a overhaul to better suit it for the new generation of digital users. While all essential print & marketing collaterals were redesigned, care was also taken to introduce the brand into the sphere of online social marketing. A brand book was created to ensure that the language,, style and quality of deliverables was always kept intact.

Client: Eastern Biotech & Lifesciences
Date: 2017-2018
Services: Branding, Social, Installation, Website, Print

Eastern Biotech & Life Sciences started offering diagnostic services to the Middle East in 2007.

It was set up to be the provider of Highly Specialized Diagnostic Tests and other preventive diagnostic products such as genetic tests and newborn screening.

EASTERNBIOTECH

Brand Communications Guide

The following provides a comprehensive summary of the new creative platforms.

The guidelines within are carefully designed to explain what the communications strategy is about, how it will engage with our audience, and how it should be executed.

identity

background

brand voice

visual identity

logo mark

integrity of logo mark

signature / strapline

location qualifiers

scaling

style

colour

typography

visuals

content

design elements

VISUAL IDENTITY

ICON + TEXT

The EBT logo comprises of 2 vertically center aligned elements – icon on top and text block below.

The icon consists of mirrored arcs symbolic of the DNA double helix. The text block identifies the brand name in san-serif typeface.

BRAND BOOK  →

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brochures

banners

social

app