Eastern Biotech & Life Sciences started offering diagnostic services to the Middle East in 2007.
It was set up to be the provider of Highly Specialized Diagnostic Tests and other preventive diagnostic products such as genetic tests and newborn screening.
Brand Communications Guide
The following provides a comprehensive summary of the new creative platforms.
The guidelines within are carefully designed to explain what the communications strategy is about, how it will engage with our audience, and how it should be executed.
integrity of logo mark
signature / strapline
The EBT logo comprises of 2 vertically center aligned elements – icon on top and text block below.
The icon consists of mirrored arcs symbolic of the DNA double helix. The text block identifies the brand name in san-serif typeface.