The following identity and brand system for GEISHA HOUSE was created to help present the brand in a consistent, recognizable and proprietary way.
integrity of logo mark
signature / strapline
textures + patterns
vitality / vigor
wabi – sabi
mono no aware
Ushering patrons into a worldview, a paradigm shift — experience the tantalising and exquisite world of fine Japanese dining. With its signature take on tradition, it unobstrusivly connects the past, present and future, ensuring the discerning clientele come back for more.
The identity is comprised of two unique hand drawn forms.
The inner letter form that creates “gh”— calligraphy inspired from the geographic grid of the Japanese islands and, the outer form — the circular stroke in red, representing the inclusivity of food.
It has been designed with the intention of being strong enough to communicate the unique brand identity without any need for additional text or design elements.