LAQUA is a swiss cosmetic brand that uses pure glacial mineral water from Mt. Zermatt as an active ingredient in its products.
In order to expand in the Middle East the brand required a social campaign — we proposed a 3 pronged focus in terms of content: products with a call to action, ingredients and beauty tips on how best to use the products. While the client was keen to maintain the “Swissness” of the brand, certain elements were incorporated to make it aligned to the target market.
In the course of a year, the brand expanded from an online only platform to a dedicated kiosk at Dubai Mall.