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MY OLIVE ROOTS

With an aim to reconnect across the widespread Palestinian diaspora through a dialogue of sharing stories

Client: CONFIDENTIAL
Date: 2017
Services: Branding, Website, Social Media
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01. Visual Identity

Comprised of a color palette, typography, imagery — from photography to illustration — grids and graphics, a visual identity system gives the audience cues to associate with the brand beyond the logo.

A visual identity can (and should) evolve to change the experience and visual vocabulary of the brand as needed, while the logo remains the same. They help bring order to complexity, differentiate offerings, establish hierarchy and allow for more layering of brand expression — powerful tools that help tell the brand’s story in a unique way — the story of the displaced diaspora.

02. Desktop Experience

Building for multiple devices with differing capabilities, vastly different screen sizes and interaction methods — defining the information architecture & adding design elements to make it responsive.

The site consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website automatically switches to accommodate for resolution, image size and scripting abilities. With 3 areas of focus — culture, cuisine and arts, the simplicity of the site allows it to blend into the background and allows the content to take center-stage.

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03. Social Solutions

Carefully planned, long-term integrated social campaign on changing human perception. To create a dialogue and elicit a response to the state of the displaced diaspora.

There are many approaches to obtaining a societal change through effective digital marketing, but the central tenant always remains the same: the social good is always the primary focus. Social sites are collective groups of web properties that are published primarily by users for the purposes of building online communities that revolve around the key focus of bringing change to the objective at hand, in this case, reconnecting with the Palestinian diaspora.

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