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SUMAYA ABDULRAZAK

Rebranding the visual identity for Emirati fashion label Sumaya Abdulrazak. Once the revamped identity was in place various print and digital collaterals were created to maintain the elegance and integrity of the brand.

At the same time, a digital and print catalogue for the new collection was created to showcase around the Middle East market with trunk shows organized in Saudi Arabia, UAE and Bahrain .

This was followed by a 3-month social media campaign to build and grow the brands digital presence and showcase the various outfits which led to an increase in enquiries and sales across the numerous fashion houses where her brand was stocked.

Client: Sumaya Abdulrazak
Date: 2017
Services: Branding, Social Media, Look Book

re:branding  |  social management

experience
extraordinaire

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