A multi topic blog site, WELLNESSworldBLOG is a window onto the exciting panorama of information that resonates with the conscious community of today. Focussing on updating its readers about Integrative and Aesthetic Medicine, Holistic Healing, Wellness Travel, Functional Fitness and Gourmet Health Cuisine.
With the client requiring the site to be populated quickly and having little technical knowledge, WP was the tool of choice. Once the basic menu frameworks and individual blog template styles were created and set in place, the client’s team was given a free rein in choosing and populating the site’s content. This phase also involved skill transfer sessions on hyperlinking, adding keywords, tags and integrating visual imagery.
Post this, a intermittent social management process is on-going, providing guidance on connecting the blog with social media with specific CTA activation.